B2B Growth Strategist& GTM Engineer

I start with customer and market discovery: who buys, what triggers a decision, and why they switch. Then I translate that evidence into an ICP, positioning, pricing, and a go-to-market plan the team can execute.

I turn complex products into a story buyers recognize and a product experience they value. My work connects competitive research and segment-specific messaging with launches, onboarding, adoption, and product-roadmap decisions.

I lead consultative discovery and shape solutions around the buyer’s priorities. From demos and MEDDIC qualification to executive alignment, RFPs, and proposals, I help teams turn complex opportunities into clear next steps.

I build acquisition programs around the right accounts and a relevant reason to act. That includes sourcing, enrichment, scoring, segmentation, and coordinated email, LinkedIn, paid, and field campaigns.

I write the copy and build the materials that move a conversation forward: homepages, landing pages, pitch decks, case studies, one-pagers, and outbound narratives. I also equip sales teams to use them through training and clear handoffs.

I connect digital campaigns with the conversations that happen in person. I’ve built field-sales programs, executive dinners, conferences, partner activations, and product launches that support territory growth and stronger customer relationships.

I build the infrastructure behind the motion: CRM workflows, data enrichment, lead routing, sequencing, attribution, and pipeline visibility. My toolkit includes Salesforce, HubSpot, Clay, n8n, Reply, and Mixmax.